If Facebook already embeds user IDs in images (AI or no AI) I can only drool to think what kind tracking, advertising and mass surveillance opportunities are coming.
I don't see anything about watermarking in the linked article, it's about labelling requirements. It describes situations where you are required to disclose if an image was AI-generated.
The actual rules don't say that I think, it's more about the intention that the watermark is embedded with the image/multimedia itself, so it's persisting even if someone "right-click > save" the image or takes a screenshot, not literally regulated the watermark has to be unremovable.
> (Summary) The icon should be directly embedded into the deep fake or published text (except for creative works), unless equivalent alternatives are available such as a user interface overlay. The icon must be visible when content is reshared or downloaded.
> It says the icons are optional. So that icon must not be what the other person was talking about.
What "watermark" are they talking about if not the label/icons? The label/icon in question are what the whole "EU Icons for labelling AI-generated content" thing is about, someone correct me if I'm having a big brain fart.
That sounds like one possible implementation, not the goal per se. The goal (the explicit/stated one at least) is to give people a heads up what's AI generated vs not, when that's unclear.
A watermark is not just “transparency.” It can reveal what tool someone used, how they work, or that an image came from a stigmatized platform. In sensitive contexts—politics, sexuality, medical issues, protest material, or private expression—that can become surveillance.
When generative AI can create such good fake images a valid c2pa linked to the source camera will become mandatory for an image to be considered authentic.
This is what REALLY pains me about this discussion: I am 100% about personal digital freedom, but I am also 100% opposed to promoting political violence and promoting theft and grift using generative AI. If C2PA is going to work towards one goal by being diametrically opposed to the other then it _cannot_ be a useful tool and we need an _actual_ solution. I was extremely excited by C2PA until today and now am only disappointed that there isn't already some better solution.
Edit: Thinking through this a bit more, I think the goal of _authenticating_ a photo using C2PA is still useful. If the goal is to remove them to get a "naked" image, that's fine, such an image is then inherently no more or less trustworthy than any other image. If the goal is to figure out how to reproduce a valid provenance chain on top of an altered image then I have problems with that.
How common is it for peer reviewed papers like this to be so far off their claimed findings?
“According to Google's peer-reviewed and published paper, they claim to have a true positive rate (TPR) above 99.97% -- meaning that they will miss their own watermarks less than 1 in 10,000 times. However, my own empirical testing found that is it much closer to 1 in 20.”
This is a great statistical analysis and it was a pleasure to read, but I wasn't expecting the claims to be so poorly supported.
There's also a reply from one of the Meta authors there, worth checking out.
Related to this, the EU AI Act requires mandatory watermarking that is cannot be removed or is illegal to remove.
https://digital-strategy.ec.europa.eu/en/policies/eu-icons-l...
If Facebook already embeds user IDs in images (AI or no AI) I can only drool to think what kind tracking, advertising and mass surveillance opportunities are coming.
I don't see anything about watermarking in the linked article, it's about labelling requirements. It describes situations where you are required to disclose if an image was AI-generated.
How can a watermark be unremovable?
The actual rules don't say that I think, it's more about the intention that the watermark is embedded with the image/multimedia itself, so it's persisting even if someone "right-click > save" the image or takes a screenshot, not literally regulated the watermark has to be unremovable.
> (Summary) The icon should be directly embedded into the deep fake or published text (except for creative works), unless equivalent alternatives are available such as a user interface overlay. The icon must be visible when content is reshared or downloaded.
It says the icons are optional. So that icon must not be what the other person was talking about.
> It says the icons are optional. So that icon must not be what the other person was talking about.
What "watermark" are they talking about if not the label/icons? The label/icon in question are what the whole "EU Icons for labelling AI-generated content" thing is about, someone correct me if I'm having a big brain fart.
I imagine the goal is for everything to use something like Google's synthid.
That sounds like one possible implementation, not the goal per se. The goal (the explicit/stated one at least) is to give people a heads up what's AI generated vs not, when that's unclear.
A watermark is not just “transparency.” It can reveal what tool someone used, how they work, or that an image came from a stigmatized platform. In sensitive contexts—politics, sexuality, medical issues, protest material, or private expression—that can become surveillance.
I am working on Saigon Watermarks: https://apps.apple.com/us/app/saigon-watermark/id6777061197 for detecting and removing provenence markers in AI.
The tool also removes c2pa markers, which google is now linking the device that took the photo with the photo.
scary stuff.
https://security.googleblog.com/2025/09/pixel-android-truste...
When generative AI can create such good fake images a valid c2pa linked to the source camera will become mandatory for an image to be considered authentic.
This is what REALLY pains me about this discussion: I am 100% about personal digital freedom, but I am also 100% opposed to promoting political violence and promoting theft and grift using generative AI. If C2PA is going to work towards one goal by being diametrically opposed to the other then it _cannot_ be a useful tool and we need an _actual_ solution. I was extremely excited by C2PA until today and now am only disappointed that there isn't already some better solution.
Edit: Thinking through this a bit more, I think the goal of _authenticating_ a photo using C2PA is still useful. If the goal is to remove them to get a "naked" image, that's fine, such an image is then inherently no more or less trustworthy than any other image. If the goal is to figure out how to reproduce a valid provenance chain on top of an altered image then I have problems with that.
No android version?
Still working on it...
I'm waiting on Apple to approve the MacOS version. After I will either focus on removing SynthID (currently not supported) or releasing android.
Another reason to drop both iOS and Android.
How common is it for peer reviewed papers like this to be so far off their claimed findings?
“According to Google's peer-reviewed and published paper, they claim to have a true positive rate (TPR) above 99.97% -- meaning that they will miss their own watermarks less than 1 in 10,000 times. However, my own empirical testing found that is it much closer to 1 in 20.”
If there were bounties for invalidating peer reviewed research, I suspect this would be a lot leas common.
This is a great statistical analysis and it was a pleasure to read, but I wasn't expecting the claims to be so poorly supported. There's also a reply from one of the Meta authors there, worth checking out.
also, easily bypassed now: https://twotensors.ai/
There is actually an older method for countering steganography and adversarial image generation attacks: https://en.wikipedia.org/wiki/Gaussian_blur
AFAIK these methods claim to be blur resistant
Yes. These methods don't work reliably. Apply a blur and they still don't work reliably.